Go beyond surface-level advice — uncover the visual language of your identity. Together, we decode your core archetypes and translate them into a wardrobe that tells your story with clarity, depth, and intention.
Through attentive listening and pattern recognition, I help you connect the dots between your preferences, life context, and aesthetic instincts — even when you can't yet see the connections yourself.
These sessions are not just consultations — they're spaces of reflection, discovery, and transformation. Expect sharp, intuitive questions, tailored observations, and the feeling of being truly seen.
I graduated from a university specializing in engineering and physics. My career began in cryptography and evolved into leadership roles at major IT companies and international tech organizations. But alongside this technical and managerial path, there was always another line running through my life — a deep interest in visual expression and aesthetics.
For over two decades, I've studied with stylists and designers — first out of personal curiosity, and later, with the growing realization that I was forming a system of my own. Today, I'm developing an original approach at the intersection of science and aesthetics — drawing from neuropsychology, architecture, design, fashion, and personal style.
At the heart of my work is the concept of personal space. Not just the internal world of a person, but also the external — the way we present ourselves to the world. Remember Leonardo da Vinci's Vitruvian Man? A figure inscribed in a circle and a square — a symbolic space that belongs entirely to the person. Our space is like that: a zone of freedom where we have every right to arrange things as we feel. We decide what's appropriate, what kind of order or chaos makes sense, and what brings us joy. Everything should feel right — comfortable, meaningful, and alive. This is where our things live, where our rhythm and routines shape a space that is truly ours.
Subtly, but unmistakably, others begin to see: here is someone whose world has its own unique logic and harmony.
But beyond comfort and functionality, our personal space should include something that lifts us — just enough to stir the spirit, to inspire, to express what's highest in us. Maybe it's a refined detail in your outfit, a meaningful object on your desk, a tone of voice, or a visual element in your presentation. These elements don't shout — but they speak clearly: here is a person with presence and a deep sense of self.
My role is to help you uncover your own sense of order, comfort, and delight — and turn it into a powerful presence. Into a style, a space, a way of life that works for you — with precision, clarity, and impact.
I named my practice "Identity Atelier" to reflect this idea: that identity can be built — like a wardrobe, a story, or a home — with attention, depth, and self-respect. IA also happens to be "AI" (Artificial Intelligence) in reverse. To me, that's a reminder not to lose ourselves in a world overflowing with generated content. I believe that a real, complex, living person is the strongest message we can offer the world.
Modern research keeps confirming what we've always sensed: the first 15–60 words, or the first few seconds of visual contact, shape lasting impressions. We've always felt this intuitively — now science agrees. And increasingly, artificial intelligence will also assess our digital presence in seconds, acting like a hyper-expert. This is known as "thin slicing" — the ability to form accurate judgments based on minimal information.
I believe that when we intentionally shape our visual environments — our wardrobe, workspace, tools, and interactions — we speak without words. And others feel it. They see who we are. Whether we're minimalist or expressive, structured or spontaneous — it's clear that everything is "in its place," inside and out. A person who inspires simply by how they've arranged their own "circle and square."
Talking with Anastasia was a true source of inspiration and insight. What stood out most was how clearly and accessibly she explained the theory of archetypes — I finally began to understand the concept on a deeper level.
Thanks to her, I not only learned how to apply archetypes to myself, but also realized that clothing can express complex, multilayered ideas. Anastasia pays attention to everything — from cut and texture to subtle color nuances — while always keeping the bigger picture in mind.
What amazed me most was how, during our conversation, it felt as if she knew my entire wardrobe by heart. Her suggestions weren't just spot-on for individual looks — they seamlessly fit into my everyday life.
This wasn't just a style consultation — it was a thoughtful, in-depth process that helped me better understand myself and express that through my personal style.
If you ever feel stuck with archetypes — let Anastasia help.
I'd been trying to get a handle on archetypes for a while, with different specialists and on my own. Every attempt felt either overwhelming, painful — or both. Honestly, I started to think maybe it just wasn't for me. But Anastasia changed that.
With a calm, intuitive approach, she gently guided me forward.
She asked simple — but incredibly sharp — questions that helped me untangle the noise.
From what felt like a mess of visuals, she spotted two clear, powerful clusters. Not only did she help me identify them, but she also helped me understand what they meant — and how they could look. The process was transformative.
I walked away not just with words or labels, but with a true connection to my own brand identity.
If previous attempts to tackle the topic brought too much and too little to your plate (like in my case), talk to Anastasia. She'll help you see what's already there, waiting to be revealed.
Thanks to Anastasia, being part of the style group turned into a wonderful journey of self-discovery through archetypes and the creation of a personal style brand. Anastasia has two superpowers (and probably more): strategic thinking and deep sensitivity.
She listened to the stories behind the things I love and noticed patterns in my tastes that I had never seen myself. She explains complex ideas in a way that's simple and easy to understand — always through the lens of your personal preferences, goals, and story.
Anastasia somehow remembers so much about everyone in the group and applies her knowledge of style concepts with surprising precision. She has an encyclopedic and highly structured understanding of style theory that she constantly expands. Her observation skills and sharp eye are remarkable. I'm so grateful to have felt truly seen and understood.
I met Anastasia through the Style Stories group. From her first comments, it was clear she had deep knowledge and a refined understanding of style. Her approach to every topic was fresh, and her generous insights always offered a new, unexpected perspective.
She notices subtle details that often go unseen by even style enthusiasts — and points them out with such tact and clarity. Her reflections often sparked group discussions that flowed into philosophical territory, seemingly far from fashion, yet ultimately profound and essential for understanding ourselves and how we express identity through clothing.
I also had a one-on-one consultation with Anastasia. Her calm, confident, and kind presence puts you at ease instantly. She has a unique ability to see the extraordinary in the ordinary, and that inspires you to dive deeper into the topic. Anastasia showed genuine interest in me, and after every conversation with her, I felt more confident in my own uniqueness and beauty — something many of us long for.
I wholeheartedly recommend Anastasia. It's very comfortable and pleasant to communicate with her – she has vast knowledge and a unique perspective. She helped me understand archetypes and gain a deeper understanding of myself and my feelings related to clothing. Anastasia guides you very gently and delicately, yet also very professionally, in your search for personal style.
